White content creators and business owners: Let's talk about capitalization and the importance of language in centering POC voices. If we're writing about race, should we write “Black” and “White”? Or should it be “black” and “white”?

Back in early March, when it first hit me that we’d be stuck at home for quite awhile, all of my favorite small businesses would be shuttered for the foreseeable future, and people in my circles started filing for unemployment, the first honest question I asked myself about how I would run my copywriting business in the days ahead was: Should I post business content during COVID-19?