When I was looking online to see what other folks have to say about what you should write on your website’s home page for your small business, I found a lot of comprehensive lists about what should be on your entire website. I feel like that’s biting off an awful lot. So let’s just start at the beginning. What should go just on the home page?

If you run an established business or nonprofit organization, you may need more than an occasional copywriter to freshen up the words on your website or create copy for a brochure. Here are 5 reasons you need a copywriter on retainer.

Other than your Home page, your About page is the most important page on your website. Visitors tend to visit the About page first, just after they peruse your Home page. So how can you take advantage of this important real estate? By speaking to the visitor. Here are 3 things your About page needs to hold their attention.

When you’re planning a new website, you’re going to need something beyond beautiful fonts, a great color scheme, and professional photos. On every page, you’re going to need words that tell your story, explain your work, and lead people to buy.

When a potential client gets in touch with me, I have a number of questions for them. But I notice that most people don’t have many questions for me, probably because they simply don’t know what to ask. So here’s a little guidance! Here are 5 questions to ask a copywriter you might hire.

Autumn is a time when lots of folks store up and get things prepared for the winter. Have you ever thought about doing the same with your digital platform? It’s a great time to spiff up your marketing. Let’s start with your website. Here are 5 ways to optimize your web copy.