Your nonprofit’s website is redesigned and up-to-date. You have a decent handle on your social media channels. You send out emails to your list regularly. What else can you do to increase your nonprofit’s online visibility? Discover the one easy but important step!

To tell stories well, you first need access to your organization’s stories. That’s why many nonprofits keep track of success stories in a storybank. A storybank is a shared document (usually a spreadsheet) that every member of your communications team can add to and draw from to create meaningful content. Learn more in this post.

Just like businesses, community-based organizations need to identify a specific audience and continually demonstrate, through a wide range of content throughout their online platform, how they can serve that audience’s needs.